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Research on Multinational Corporations Crisis Management：

This paper covers the studies of multinational corporations crisis management based on the case of Toyota recalls crisis. The main objective of this study is to explore the ways of managing crisis in multinational corporations. The paper begins with studies of both foreign and domestic research status in this field, and main theories are also followed and discussed. Next, taking Toyota recalls as an example, this paper analyzes the process and impacts, and comments on Toyota’s responses. In the highlight, based on the life cycle theory of corporations crisis management (Booth. 2000), 10-R principles are put forward analyzing ways of managing crisis in each life period from 10 perspectives, which are recognition, rehearsal, rapidness, responsibility, reach, representative, relation, resource, recovery and reflection. At last, the conclusion that multinational corporations should emphasize and reinforce crisis management so as to remain competitive is reached. And limitations of this research are indicated and suggestions for future studies are made.