Highlighting the country's potential in IT sector, Prime Minister Shri Narendra Modi has trusted in the youth which has the power to innovate and go for Design in India. PM Modi has stressed that the government would now work to make Digital India a way of life and governance in the country that would also help bridge the existing gap between the rich and the poor. 

To Make India digitally powered society and knowledge economy is the key objective of Digital India. Digital marketing caters to the needs of one of the most imperative segment of the nation which precisely comprises the entire country itself i.e. customer. It paves way for innovative structures of product development and delivery at most competitive prices. Information provided by digital marketing addresses the needs of knowledge society that is founded on pillars of freedom of expression, universal access to information and knowledge and respect for cultural and linguistic diversity. It empowers the customers who are well aware of their rights and duties and are capable enough to immune themselves against various mal practices. At the same time, digital marketing offers a massive platform to government undertakings to help them create awareness about assorted e-goods and services made available (Government E-market place, MEGHRAJ, E-basta ect.) for citizens while maintaining transparency. 

This topic of discussion undertaken by the conference shall bring frontward numerous insights in apprehending the impact of digital marketing in the light of Digital India creation.