There’s no question that retail banking is undergoing a huge transformation. A large part of this is driven by open banking and PSD2, which will drive a new wave of innovation and customer-focused services as a result of banks having to open up customer data to third-party software and app providers through open APIs. Google, Amazon, Facebook and Apple, along with other new players from outside of the industry, are already exploring the opportunities that this presents, compounding the need for traditional retail banks to step up if they want to survive.

Efma’s 45th Congress in Rome will provide a stage for pioneers from both inside and outside of the industry to showcase the new face of banking. Delegates will find out how they can achieve sustainable competitive advantages to stay the course, win the customer and generate new profits.