The Unconventional Resources Technology Conference (URTeC) is a science-driven conference focused on how technologies and insights from multiple disciplines should be integrated to effectively develop unconventional resources. Being a partnership of three leading professional societies American Association of Petroleum Geologists, Society of Exploration Geophysicists and Society of Petroleum Engineers, URTeC's technical program is strongly science-driven with an industry Advisory Council helping keep URTeC's integrated technology focus. URTeC was developed with an industry advisory group — professionals managing how wells are drilled and how plays are developed every day. Representatives from Anadarko, Apache, Chesapeake, ConocoPhillips, Devon, ExxonMobil-XTO, Schlumberger, Shell, SM Energy, Statoil and others spoke about the importance of geologists, geophysicists, engineers and business managers working together — and understanding each other. They encouraged SPE, AAPG and SEG to collaborate on URTeC to facilitate that learning and understanding.