With increased globalization of firms during the early twenty-first century, the need for innovation and technology application has swiftly expanded attention among the emerging firms to make sustainable moves in the competitive marketplace. The need for competitive differentiation through continuous innovation to attract new customers and retain the existing ones has become a major challenge for the companies to sustain in the markets across geo-demographic destinations in the world today. Businesses constantly innovate to augment stakeholder value and deliver competitive advantages to the customer through innovation and technology breakthroughs. The customer centric companies are engaged in developing innovative business projects not only to increase customer value in the competitive marketplace but also to gain sustainable market share of their products and services.  Innovation driven companies are thinking afresh about capturing more value and encouraging the start-up ventures by proving seed capital to bring innovation to business using technology and human resources.

Most innovations are grown in the emerging markets around the ethnic needs of consumers and developed at low cost considering the affordability and adaptability potentials of the consumers in the home market. Often such innovations developed for niche markets are commercialized by the large companies and are modified to fit into the extended geo-demographic market segments. Accordingly, the companies sponsoring the innovation initiatives with start-up enterprises (SUE) in the emerging markets build capability and competence among the SUEs and determine lifecycle of innovative products by evaluating the value for money consumer perception of these products. The routes to market for an innovative product refers to channels such as brick-and mortar-stores, on-line stores, M-commerce outlets, and direct marketing (one-on-one), that helps the companies diffuse innovation in the market as well as develop consumer outreach to the innovative products. The companies engaged in commercializing innovations, either acquired from start-up enterprises or co-created, invest enormous resources in exploring markets for launching innovations, carrying out diffusion of innovation, and creating unique values of innovation by exhibiting competitive differentiation and advantages to the consumers. Successful start-up enterprises in the emerging markets develop strategic partnership with the sponsors or large companies to launch and manage incremental innovations in the competitive marketplace. Such strategic partnerships serve the business-to-consumer and business-to-business market segments in the destination markets.

This conference aims at providing an international forum for rich discussion on reviewing and learning lessons from contemporary and innovative strategies leading to advantages in the global –local competitive marketplace, and driving national economy. Discussions in the conference would be able to develop new taxonomy of business analytical strategies for emerging markets and further provide suggestions as how firms can improve start-up innovation enterprises in emerging markets and attracting multinational companies to sponsor locally grown innovations.  This conference would also enrich knowledge and skills on contemporary innovation strategies against conventional wisdom of innovation and competition management. The conference would also contemplate on developing new visions on reverse innovation for emerging markets. Discussions will also be encouraged on the different levels of global market management for cutting costs and creating value that companies can use in each phase of innovation management and business growth.

Who should attend?

• Academics, research scholars, and business consultants concerned with the business analytics, operations management, marketing strategy formulation, e-commerce, corporate social responsibility, corporate culture, and information management systems.

• Top and middle level executives of corporate, SMEs, and public sector undertaking companies engaged in business-to-consumers and business-to-business operations in products and services sectors

• IT and E-commerce company executives

• Cyber law enforcement authorities, regulatory organizations, Non-government Organizations

• Entrepreneurs, who want to express new insights, share research contributions and discuss best practices

What would you achieve?

• An interactive and hands-on approach to work with business analytics tools and techniques

• Ways to explore cyber business opportunities in global markets

• Gaining valuable insights on business information protection and working with the concept of Big Data

• Examples, illustrations and case studies of best practice interventions around the world

• Opportunity to delve deeper into areas such as globalization, innovative marketing strategies, market economics, market environment, trade policies, brand management, investment, market behavior, and more

• A networking opportunity to meet international colleagues and professionals who are grappling with similar issues, problems and concerns

• Opportunities for collaborative research with experts in the field of innovation management

• Opportunities for offering joint training modules with experts in the areas of innovation and marketing management